Zillow Review


Zillow is a real estate and rental market dedicated to providing consumers with data, inspiration, and knowledge in the places they call home and combining them with local professionals who can help. 

Zillow’s database has more than 110 million homes in the United States, including homes for sale, homes for rent, and homes that are not currently on the market, as well as Zestimate home values, Rent Zestimates, and all the other home-related info.

In 2018, Zillow signed a partnership with Century 21 Canada to begin listing Canadian properties on the site, marking the first country outside the United States that Zillow.com supports.

Company Zillow Details
Fund Name:
Net Assets:
1 Year Return:
Real Estate Investment
Primary Category:
Global Real Estate
United States

Zillow Services

Zillow provides a full lifecycle of purchasing and living in a building: selling, buying, renting, financing, development, and other. Zillow having control of mobile real estate applications, with more than two dozen apps across all main platforms.

Zillow was launched in 2006 with the main office in Seattle and was created by Rich Barton (current CEO) and Lloyd Frink, former Microsoft executives and founders of Microsoft spin-off Expedia, and Spencer Rascoff, co-founder of Hotwire.com. In 2018, Zillow signed a partnership with Century 21 Canada to begin listing the properties in Canada on the site, marking the first country outside the U.S. to be supported by Zillow.com.

How Does Zillow Work 

From the beginning, a futures broker has been considered as a media company that makes a profit by selling ads on its website. In April 2009, Zillow announced a partnership to provide its real estate search engine to the websites of more than 180 US newspapers as part of the Zillow Newspaper Consortium. Zillow shares a generated revenue from advertising with the newspapers and expands its presence in local markets.

In February 2011, Zillow and Yahoo! launched a unique partnership by creating the largest real estate advertising network on the Internet. Now, Zillow allows tenants to pay rent to their property owners online using the Zillow Rental Manager tool. They are charging transaction fees for using debit or credit cards to pay the owner. Nevertheless, tenants also have the option of paying rent without any commission by using ACH.

Is Zillow Safe?

A platform has data on more than 110 million homes across the United States, not just the ones that are currently on sale. In addition to assessing the value of houses, it offers several functions, including changing the value of each house for a certain period of time (for example, one, five or ten years), a bird’s-eye view of the houses, and prices for comparable buildings in the area. It may access relevant publicly available data and also provides basic information about a particular house, such as square meters and the number of bedrooms and bathrooms. Users can also get current house ratings if significant changes have been made, such as a recently renovated kitchen. Zillow also provides an application programming interface (API) and a support network.

Zillow has a huge database of homes all around the United States. But they are not known for accuracy, as they are not always reliable in terms of what is sold and what is not. A broker often shows properties that are currently listed, but which are not on the market and vice versa. So, before making any conclusions, you need to make sure the information is correct. To do this, double-check the data at local sources or contact agencies.


  • Listing exposure to millions of customers.
  • It gives consumers access to the properties, which are not provided to the agents, in fact, to each available listing.
  • Agents can advertise skills to a wide audience.
  • The playing field is more even for new agents and agents without many listings.
  • With Zillow Premier Agent, there is a possibility to pay Zillow for more traffic to your listings.
  • Premier Agents getting a WordPress website.


  • Zillow’s property costing tool, Zestimate, is often inaccurate. This is misleading buyers and sellers and often impedes the work of an agent.
  • Promotes non-listing agents within listings, which aren’t their, it misleads consumers into thinking the agent shown knows the property.
  • Sometimes leads generated for subscribing agents are of poor quality and/or not responsive ones.
  • The cost of a subscription agent is high.
  • Agents must spend a lot of money to get their listing leads.
  • Premier Agents getting a WordPress website, but WordPress does not integrate with MLS.

To sum up, with all that Zillow has to offer, you can find the right real estate agent, the mortgage lender, and home on one site. Once you make a purchase, you may continue to track the value of your home through the website.

However, this broker still lacks a few key areas. Despite many positive aspects, it will require some growth before Zillow can be considered comprehensive. At the moment, it shows great potential and can be a great tool to help you find a new home.

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